The firm specializes in providing expertise in the gaming industry, including project development, pre-opening strategies, marketing, operations, and asset management.Īll the while their focus remained fixed upon EZ Baccarat, and although Tejeda admitted it was “incredibly difficult”, their combined belief in themselves and in the game they had created, instilled in them a never-give-up philosophy. Meanwhile, in 1997, Tejeda and Powell partnered to create Talisman Group LLC, a Las Vegas-based consulting firm for which Tejeda is principal. After securing copyrights and a patent, they worked tirelessly for 10 years to sell their product, but to put it in Tejeda’s words, “nobody would give us the time of day”. Their plan of action was not without frustration and disappointment. This is precisely the strategy that was formulated by Francisco “TJ” Tejeda and Robin Powell, the co-creators of EZ Baccarat, to see their game evolve into the #1 baccarat brand in the global casino gaming industry. Branding is a foundational marketing tool, yet it wields no impact unless the “power cord” is connected to the customer base to successfully grow a name that resonates and ultimately creates a dominant footprint within the competitive industry it exists.
